When you work as a real estate agent, it can be advantageous to specialize in a certain area of real estate. Some agents specialize in helping people buy homes, while others focus on listing homes for sellers. However, you can further think about specializing in different areas, seeking training in these areas and, ideally, being able to attract more clients who understand that you're an expert. It may take a little time to build up a client base in these specialty areas, but if you excel in your job, your reputation will spread throughout the community — and you'll have new clients calling you regularly. Here are three areas in which to consider specializing.
People who are looking to buy or sell a luxury home will often want to hire an agent who specializes in this type of real estate. The premise is that a specialized agent will do a better job of helping the client than an agent who is more general. You can seek training in topics that relate to luxury homes, as doing so will give you more value when you market your services to clients. Additionally, you may wish to set up an office in a higher-end part of the city where luxury homes are more common, as this can help you get more walk-in traffic from clients in this market.
Some people who are looking to buy real estate don't plan to live in it themselves — instead, they plan to use it as an investment by renting it out to tenants. Such clients will often look for real estate agents who specialize in investment real estate. By focusing on this area, you can help your clients identify properties that will be sound investments. The average real estate investor might not have much knowledge about the industry, especially if he or she is a novice. In this case, you'll prove to be even more valuable to the client.
While many real estate agents focus on buying and selling, others specialize in helping people rent apartments, condos, or houses. Many people prefer renting to buying, and the former often makes better financial sense in certain situations. Renters don't always want to take the time to visit different rental properties to assess them. In such a case, a renter may look to hire a real estate agent who specializes in helping renters, and have the agent provide some options that suit the renter's parameters.